When we started Mellow we were just two guys sharing the dream of the Endless Ride. Today this dream has become a state of the art electric ride that has the potential to change the way we think about urban mobility.
But Mellow is more than a product or a company. It’s a lifestyle that we feel commited to. We believe in what we do rather than in the money we might earn with it. As a team we bring a lot of professional skills to the table. And we use it to grow our vision, organic, like the food we like to eat.
It’s the vision of you looking forward to your morning commute letting your hair flow as you surf to work. Leaving an impact, instead of a big carbon footprint.
Keep riding. Stay Mellow.
What’s the story?
Summer of 1990
The first board
1990 is a year Johannes will never forget. Being born in the communist part of Germany he is 6 six years old when the Berlin Wall falls. But while the whole world is celebrating the peaceful reunification of the German nation for little Johannes a whole new world opens up when he gets his feet on his first skateboard.
Dreaming of the Endless Ride
A couple of years down the line Johannes is fully infected with the boardsports virus. Whenever time and money allow it, he’s shredding mountains or riding waves all over the world. But studying and working keep him from living this lifestyle 24/7. One day, flippin through a magazine, he stumbles over a picture of a bulky, petrol driven skateboard. This changes everything. The dream of the Endless Ride is born.
The guy from Nerdistan
On a surftrip to Morocco after a good session at Anchor Point, Johannes meets Kilian. A long haired surfer dude who in his real life works as an electric engineer for BMW in Munich. „What a nerd.“, Johannes thinks. „What a freak.“, Kilian thinks. But it takes them a pizza and a good chat about the idea of Mellow to decide to join forces.
Prototype of a dream
Half a year after meeting Johannes, Kilian quits his job. Ambitously obsessed to make the idea of Mellow become a technical reality he spends his days in Nerdistan. Calculating, winding, soldering, cursing, recalculating and finally coming back with the first prototype.
Let’s get serious
After one year of preparing and searching for the best partners and suppliers Johannes and Kilian iron their shirts and meet up with the notary to finally found the Mellow Boards company.
Mellow goes Kickstarter
Poor but sexy the two Founders have gathered an ambitous 12 headed team of boardsports enthusiasts and professional friends and supporters. On May 12th they successfully launch their Kickstarter campaign as one of the first german projects. The goal: to collect 100.000 Euros to be able to deliver the first Mellow Drives in May 2016.
Successfully funded with Kickstarter
After 30 days of promoting Mellow on the streets and in trillions of emails, comments, updates and stretchgoals, it’s done. With the help of more than 350 dedicated backers from all over the globe – thanks guys, you rock – the Mellow Team pulls off its campaign with a staggering 309.978 Euros. Badda boom badda baaaang!
Meet the team
If there’s one thing we are even more proud of than the Mellow Drive, it’s the team behind it. When we started Mellow it was just two guys dreaming of the Endless Ride. Thanks to this bunch of people the dream became a reality. Together, we bring a lot of professional skills to the table. But most important – we all believe in what we do rather than the money we might earn with it. This spirit empowers us every day to set new standards in electric skateboarding and even to change the way people think about urban mobility in general.
JohannesFounder, CEO Boardsports visioneer and soulmate of Kilian. Johannes is the godfather of Mellow, preaching the dawn of a new era of the asphalt surf. With more and more believers following him every day.
KilianFounder, CTO Prime minister of Nerdistan and soulmate of Johannes. As a former BMW engineer Kilian is now leading the technical revolution by redefining the standards of electric skateboarding.
TonyCo-Founder, COO Hybrid of an economics genius and a Duracell bunny. Tony is planning, pitching and promoting Mellow 24/7. As proof he's not a robot, he's also the lovely voice behind our phone number.
CaroCreatives & Communication Miss Mellow – or the antidote to the testosterone overload. With her copy writing skills Caro lets the soul of Mellow sing and also answers all your questions.
ChrisSales Management After working longtime in retail for big boardsports brands, Chris now switched sides to make potential partners a Mellow offer they simply can't refuse.
BenEvents & Social Media Better known as the Endless Rider, Ben is living the dream of travelling the world with his Mellow Drive. Spreading the word on the streets and online.
AndiUI & UX Design Andi's mission is proof that design is not just about perfection, but user experience. You'll know exactly what he means the first time you get your hands on a Mellow Drive.
ChristophIndustrial Design As a junior professor at Dresden University, Christoph is a real authority. Being responsible for the sleek design of the Mellow Drive, he is also the only authority we trust blindly.
MatzeMechanics Engineer After Matze wrote his master thesis at Mellow about the first ever test rig for an electric skateboard, we knew we had to keep this guy. And of course…his test rig.
FabiAesthetic Engineering Besides working on his degree as an industrial designer Fabi supports Mellow with his creative skills in every spare minute. Don't tell his strict professor…Christoph.
PaulAesthetic Engineering Theoretically Paul is well on his way to become an industrial designer. Practically he is backing Mellow with his craftsmanship from the beginning.
ArtjeArt Direction With his own streetwear-label, Artje already demonstrated his style capabilities. And all we can say about him being the guardian of Mellow aesthetics: We like what we see!
NikiLegal Support This is probably the most correct person in the team. Besides his legal knowledge Niki is not your usual stiff lawyer, but rather the groovy surfer guy.
KathrinPublic RelationsSustainability is a matter of the heart for Kathrin. Since 2010 she’s pushing the energy revolution by spreading the word as a professional. Thanks to Mellow she now doesn’t even have to push anymore...
YouTeam member If you want to be part of a young and energetic team with a great vision then get in touch and let us know what you can do best!